Why is Branding Important?

Why is Branding Important?

There’s no doubt about the fact that branding is a key component that can make or break a business’ in the long term or sometimes even in the short term. But in today’s primarily digital marketplace, what exactly constitutes branding and how can we make it work for...
Building your Digital Strategy

Building your Digital Strategy

Inbound marketing refers to the act of using content to bring traffic in, rather than reaching out to people, which is more like the traditional form of marketing. Most of digital marketing is in the form of inbound marketing, and it usually takes the form of content...
SEO: Writing for Your Target Audience

SEO: Writing for Your Target Audience

Have you been busy creating content in the hopes of helping it boost your SEO only to find that you’re in the same ranking month after month? If this is the case, don’t worry too much – it takes months to get newer websites up in the ranks. The key aspect to consider...