Email Marketing Best Practices

Email Marketing Best Practices

Email marketing is one of the most effective ways to get your message across. But how do you do it in such a way that it brings in the maximum ROI? Here are some guidelines and tips for email marketing best practices. Have a Clear Understanding of CASL Canadian...
Building your Digital Strategy

Building your Digital Strategy

Inbound marketing refers to the act of using content to bring traffic in, rather than reaching out to people, which is more like the traditional form of marketing. Most of digital marketing is in the form of inbound marketing, and it usually takes the form of content...
Christmas at LightForm

Christmas at LightForm

  Never before have companies been under so much pressure  to focus and deliver a positive and consistent customer experience (CX). Great customer experiences are built by creating the right mix of strategy, management commitment, technology, creativity and off...