Traditional “push” promotional strategies, where you are taking the product to the customer, are being replaced by “pull” strategies; this involves motivating customers to seek out your brand in an active process. This means bringing the customer to you, through content.
At Creatink we work with you to build the right content for the right context.
It isn’t all in the promotion — you need to engage your audience in a conversation and demonstrate your expertise to build thought leadership. Sharing your know-how on relevant trends and topics not only shows your customers that you care about the same things they care about, but also shows you can be a trusted source of information.
The role of an integrated marketing plan comes into play here in maximizing the potential of each medium being used – blogs, email marketing, social media, SEO, landing pages, calls to action, etc. Moreover, an editorial calendar ensures you are reaching out to your audience on a consistent basis.
If you need help creating content, our talented writers can collaborate in the process to create literature, articles, white papers and e-books that add value to your clients.