Google’s continued commitment to deliver a great customer experience is taking new heights. Relevant content in a timely manner continues to be the main driver for the search giant and since the majority of searches are now being done via a mobile devices, Google has included changes to his search algorithm to enhance the mobile experience.
Effective April 21, Google expanded their rankings algorithm to include mobile friendliness. This change will affect mobile searches in all languages worldwide and will have a significant impact in mobile search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
This change may impact your website’s placement in search results, as announced on Google’s blog. Many are calling this change “Mobilegeddon”, although it doesn’t have to be the end of the world for your website. You just need make sure your website is optimized to be viewed in a mobile device.
Mobile friendly websites:
- Are easy to read: avoid text that is too small and can be read without zooming
- Place links far enough apart in order to be able to tap the correct one
- Sizes content for mobile screens so the user doesn’t have to scroll sideways or zoom to see all the content.
- Avoids software that is not common on mobile devices, like Flash
- Loads fast – the rule of thumb is to have a site average loading speed of 2 seconds. However you might want to aim for a much faster speed on key entry pages to your site.
In order to direct users to content that is easily accesible, Google has added a “mobile-friendly” label to their mobile search results. It looks like this:
To check if your website is mobile-friendly, just run your URL through Google’s Mobile Friendly Test.
If your site is not mobile ready, the solution spectrum can be quite wide. It can be as simple as just updating your website’s CMS or as complex as having to build a totally new site. This all depends on what technology your website is currently using and it can only be determined with a personalized diagnosis. If you have any question about this please do not hesitate to contact us.