SEO: Writing for Your Target Audience

SEO: Writing for Your Target Audience

Have you been busy creating content in the hopes of helping it boost your SEO only to find that you’re in the same ranking month after month? If this is the case, don’t worry too much – it takes months to get newer websites up in the ranks. The key aspect to consider...
Why is Branding Important?

Why is Branding Important?

There’s no doubt about the fact that branding is a key component that can make or break a business’ in the long term or sometimes even in the short term. But in today’s primarily digital marketplace, what exactly constitutes branding and how can we make it work for...
Christmas at LightForm

Christmas at LightForm

  Never before have companies been under so much pressure  to focus and deliver a positive and consistent customer experience (CX). Great customer experiences are built by creating the right mix of strategy, management commitment, technology, creativity and off...